News media (“earned media”) uses media relations to earn the opportunity to appear in a news story. People consume news for information, education, and entertainment. Our public relations company includes speaking engagements, winning awards, guest appearances on podcasts, spokesperson media training, and crisis management among our news services. We do have our own influencing media network prebuilt and already visible on the market as reliable, verified and effective.
Social media (“shared media”) is online user-generated content. This may include social networking, online reviews, reputation management, influencer marketing, influencer sites like groups, questions and answers, and other sites featuring user-generated content. People turn to such media to share and discover content. Our public relations firm does this for companies.
Web media (“owned media”) is content you’ve created and have full control over. This may include your website, blog, newsroom, inbound marketing, email marketing, landing pages, etc. People intentionally visit websites to find specific content. Our public relations agency creates compelling content to attract and convert visitors.