Our experience advising listed companies across the LSE, AIM, TSX, OTCQX, NASDAQ and other financial exchanges, has enabled us to develop trusted relationships within the financial media and with analysts and investors, including most relevant European mining media outlets.
We act as our clients’ voice in the market, ensuring the market participants are kept abreast of all developments in our clients’ businesses, whilst simultaneously gathering feedback, formally and informally, and analysing sentiment, forecasts and models.
Our objective is to enhance reputations by building a unique and compelling narrative. There’s no one route to achieving this: it’s a dynamic process wherein our team, using a wealth of experience and an in-depth knowledge of the markets in which we operate, works with our clients to shape a brand identity that will stand out for the right reasons.
Having strong, established environment, social and governance principles is a non-negotiable for any business. Stakeholders have come to expect companies to recognise their responsibilities beyond creating profit. Businesses must make it clear that they strive for long-term stakeholder value by incorporating industry best practices into their agendas.
We work with our clients to ensure crucial ESG issues are considered, implemented and effectively communicated with stakeholders. We help our clients communicate how their organisations are working in harmony with their social and natural environments, whether that be in comprehensive annual sustainability reports, on client’s websites or through social media and presentations.
In the event of an IPO or a capital raise, success will be dependent on a robust communications strategy, targeting institutional and retail investors both directly and through intermediaries, such as the media.
This is pushed out to our extensive media, analyst and broker contacts, building the company’s profile ahead of the listing. However, our work does not stop when the company reaches the market; in many ways that is when the real work starts as we implement strategies to support our client as a public company.
The nature of ‘the media’ has evolved from the traditional print, radio, and television to span across multiple social media platforms, meaning that building a client’s digital footprint is a vital part of an effective communications strategy. We have partnership status with major media outlets focused on our niche industries, mutually perceived as partners bridging the gaps.
We establish a social media strategy that befits a client’s individual goals and echoes the messaging that is woven throughout their presentations, company website, and so on. We post regularly, reporting on our client’s business activity, as well as relevant industry news to place our client as a thought-leader within their sector.